NEWS
2014-04-16
Judging panel for EFBW Award 2014 announced!
The EFBW Award 2014 seeks to identify creativity and reward best practice in communication...
2014-04-01
European Federation of Bottled Waters announces 2014 social media award
The European Federation of Bottled Waters has partnered with FoodBev Media to announce the EFBW Award...
2014-03-21
World Water Day encourages renewed efforts to improve water and energy efficiency
Today is World Water Day. This special day marks the opportunity to reflect on the vital role water plays...
2014-01-22
New PCR to guide the way toward lowering the environmental impact of bottled water
Today, the European Federation of Bottled Waters is proud to announce the adoption of a new instrument...
2014-01-13
Obesity: healthy hydration part of the solution
This week, consumers in the United Kingdom are encouraged to pay particular attention to their diet and food consumption...

Bottled waters facts

Facts & figures

In Europe, packaged water sales (including HOD, the home and delivery sector) account for 44 % of the market of non-alcoholic drinks in volume. In value, however, they represent 32% of the market, the average price for a bottle of water being lower than that of most other categories of non-alcoholic drinks.

- Total sales volume (2012): breakdown per category of water

 

Naturally sourced waters are by far the most popular choice across the European Union: natural mineral water and spring waters together represent 97 % of the market volume.

- EU and individual country per capita consumption in 2012 (litres)




Per capita consumption of bottled water in the European Union varies enormously from one country to another with the average consumption at 104 litres per year. Finland has the lowest consumption level with 17.2 litres a year per inhabitant and Italy the highest at 180 litres a year per inhabitant.

- Comparison with other sectors
  Total consumption: 236 litres of packaged drinks per capita (2012)