Industry shows 10% improvement in water efficiency
Bottled water has a low water use ratio.
World Water Day: Water Conservation at the Heart of the Bottled Water Industry
Sustainable water resource management is a top priority for the bottled water industry.
Bottled waters facts
Facts & figuresIn Europe, packaged water sales (including HOD, the home and delivery sector) account for 44 % of the market of non-alcoholic drinks in volume. In value, however, they represent 32% of the market, the average price for a bottle of water being lower than that of most other categories of non-alcoholic drinks.
- Total sales volume (2011): breakdown per category of water
Naturally sourced waters are by far the most popular choice across the European Union: natural mineral water and spring waters together represent 97 % of the market volume.
- EU and individual country per capita consumption in 2011 (litres)
Per capita consumption of bottled water in the European Union varies enormously from one country to another with the average consumption at 104 litres per year. Finland has the lowest consumption level with 18 litres a year per inhabitant and Italy the highest at just under 180 litres a year per inhabitant.
- Comparison with other sectors
Total consumption: 237 litres of packaged drinks per capita (2011)